[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/spsn-lbc.cz\/smb-virtualni-asistenti-a-myslenka-ze-alexa-ma-ten-nejvetsi-marketingovy-potencial\/#Article","mainEntityOfPage":"https:\/\/spsn-lbc.cz\/smb-virtualni-asistenti-a-myslenka-ze-alexa-ma-ten-nejvetsi-marketingovy-potencial\/","headline":"SMB, virtu\u00e1ln\u00ed asistenti a my\u0161lenka, \u017ee Alexa m\u00e1 ten nejv\u011bt\u0161\u00ed marketingov\u00fd potenci\u00e1l.","name":"SMB, virtu\u00e1ln\u00ed asistenti a my\u0161lenka, \u017ee Alexa m\u00e1 ten nejv\u011bt\u0161\u00ed marketingov\u00fd potenci\u00e1l.","description":"Nezam\u011b\u0159ujte se na specifick\u00e1 \u010d\u00edsla, nejzaj\u00edmav\u011bj\u0161\u00ed v\u011bc\u00ed je sentiment. \u00a0 Mal\u00e9 podniky a mal\u00ed podnikatel\u00e9 je\u0161t\u011b p\u0159\u00edli\u0161 mnoho neinvestovali do hlasov\u00e9ho vyhled\u00e1v\u00e1n\u00ed nebo do optimalizace pro virtu\u00e1ln\u00ed asistenty, ale jsou hodn\u011b zam\u011b\u0159en\u00ed na hlas jako na marketingov\u00fd kan\u00e1l. Alespo\u0148 tedy podle nov\u00e9ho pr\u016fzkumu od Uberall. \u00a0 V\u011bt\u0161ina si mysl\u00ed, \u017ee \u201ehlasov\u00fd marketing\u201c je hodnotn\u00fd. Pr\u016fzkum…","datePublished":"2026-05-04","dateModified":"2026-05-04","author":{"@type":"Person","@id":"https:\/\/spsn-lbc.cz\/author\/#Person","name":"","url":"https:\/\/spsn-lbc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spsn-lbc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/spsn-lbc.cz\/smb-virtualni-asistenti-a-myslenka-ze-alexa-ma-ten-nejvetsi-marketingovy-potencial\/","wordCount":765,"articleBody":"Nezam\u011b\u0159ujte se na specifick\u00e1 \u010d\u00edsla, nejzaj\u00edmav\u011bj\u0161\u00ed v\u011bc\u00ed je sentiment.\u00a0Mal\u00e9 podniky a mal\u00ed podnikatel\u00e9 je\u0161t\u011b p\u0159\u00edli\u0161 mnoho neinvestovali do hlasov\u00e9ho vyhled\u00e1v\u00e1n\u00ed nebo do optimalizace pro virtu\u00e1ln\u00ed asistenty, ale jsou hodn\u011b zam\u011b\u0159en\u00ed na hlas jako na marketingov\u00fd kan\u00e1l. Alespo\u0148 tedy podle nov\u00e9ho pr\u016fzkumu od Uberall.\u00a0V\u011bt\u0161ina si mysl\u00ed, \u017ee \u201ehlasov\u00fd marketing\u201c je hodnotn\u00fd. Pr\u016fzkum asi t\u0159\u00ed set mal\u00fdch podnikatel\u016f ve Spojen\u00fdch st\u00e1tech se ptal na ot\u00e1zku, jestli \u201einteraktivn\u00ed hlasov\u00fd marketing\u201c byl pro n\u011b hodnotn\u00fd. Okolo dvaceti t\u0159\u00ed procent z\u00a0nich sd\u011blilo, \u017ee ur\u010dit\u011b pro n\u011b hodnotn\u00fd nebyl nebo si nebyli jisti. Zbytek (sedmdes\u00e1t sedm procent) sd\u011blilo, \u017ee byl pro n\u011b hodnotn\u00fdm v\u00a0r\u016fzn\u00fdch stupn\u00edch, p\u016flka z\u00a0nich sd\u011blila, \u017ee to bylo \u201etak n\u011bjak\u201c nebo \u201ehodn\u011b\u201c hodnotn\u00e9.\u00a0V\u0161echno je to jenom o pohledu na tuto technologii, proto\u017ee spousta respondent\u016f pravd\u011bpodobn\u011b nem\u011bla p\u0159\u00edli\u0161 dobr\u00fd p\u0159ehled o tom, co vlastn\u011b \u201ehlasov\u00fd marketing\u201c je. Velk\u00e1 pravd\u011bpodobnost je takov\u00e1, \u017ee pravd\u011bpodobn\u011b odpov\u00eddali s\u00a0v\u011bdom\u00edm \u0161irok\u00e9 spot\u0159ebitelsk\u00e9 adopce chytr\u00fdch reproduktor\u016f a tak\u00e9 publicity, kter\u00e1 obklopuje hlasov\u00e9 asistenty na chytr\u00fdch telefonech.\u00a0Osmdes\u00e1t \u0161est milion\u016f jednotek se prodalo v\u00a0roce 2018. alespo\u0148 podle nejnov\u011bj\u0161\u00edch dat z\u00a0Strategy Analytics, kter\u00e9 sleduje dod\u00e1vky za\u0159\u00edzen\u00ed, glob\u00e1ln\u011b dod\u00e1vky chytr\u00fdch reproduktor\u016f a chytr\u00fdch obrazovek vzrostly o devades\u00e1t p\u011bt procent a\u017e na skoro t\u0159icet dev\u011bt milion\u016f jednotek glob\u00e1ln\u011b ve \u010dtvrt\u00e9m kvart\u00e1lu roku 2018. Spole\u010dnost odhaduje, \u017ee dod\u00e1vky v\u00a0roce 2018 chytr\u00fdch reproduktor\u016f a obrazovek dos\u00e1hly celosv\u011btov\u011b \u010d\u00edsla osmdes\u00e1t \u0161est procent.\u00a8Data ze \u010dtvrt\u00e9ho kvart\u00e1lu ukazuj\u00ed, \u017ee pod\u00edl trhu Amazonu je t\u0159iceti p\u011bti procentn\u00ed, av\u0161ak Google je hned za n\u00edm se sv\u00fdmi t\u0159iceti procenty. R\u016fst Google tak\u00e9 zanech\u00e1v\u00e1 n\u011bkde v\u00a0prachu Alexu. HomePod od Apple spat\u0159il \u010dty\u0159iceti p\u011bti procentn\u00ed r\u016fst, ale st\u00e1le m\u00e1 jen pouh\u00e9 \u010dty\u0159i procenta pod\u00edlu trhu. I kdy\u017e na to tento graf nepamatuje, Amazon je st\u00e1le dominantn\u00edm poskytovatelem chytr\u00fdch reproduktor\u016f na trhu a to s\u00a0opravdu velk\u00fdm n\u00e1skokem.\u00a0Tato dominance m\u016f\u017ee b\u00fdt \u010d\u00e1ste\u010dn\u011b vysv\u011btlena t\u00edm, pro\u010d respondenti SMB pr\u016fzkumu sd\u011blili, \u017ee Alexa m\u00e1 ten nejv\u011bt\u0161\u00ed \u201emarketingov\u00fd potenci\u00e1l\u201c. Skoro polovina (\u010dty\u0159icet osm procent) zvolila Alexu v\u00a0odpov\u011bdi na ot\u00e1zku: \u201eKter\u00fd hlasov\u00fd asistent m\u00e1 podle v\u00e1s ten nejv\u011bt\u0161\u00ed potenci\u00e1l pro marketing?\u201c. Google asistent skon\u010dil na druh\u00e9m m\u00edst\u011b s\u00a0jeho dvaceti dev\u00edti procenty, Siri n\u00e1sledovala se sedmn\u00e1cti procenty. To je p\u0159\u00edmo odvisl\u00e9 tak\u00e9 od hierarchie chytr\u00fdch reproduktor\u016f na trhu.\u00a0Rozpo\u010det pro hlas. Kdy\u017e se v\u00a0pr\u016fzkumu ptali na \u201ehlasov\u00e9 kan\u00e1ly\u201c, v\u011bt\u0161ina respondent\u016f SMB sd\u011blila, \u017ee neinvestovali nebo \u017ee jejich rozpo\u010dty z\u016fstaly stejn\u00e9. Asi t\u0159icet p\u011bt procent z\u00a0nich uvedlo, \u017ee jejich rozpo\u010dty se m\u00edrn\u011b zv\u00fd\u0161ili (dvacet \u0161est procent) nebo \u017ee se podstatn\u011b zv\u00fd\u0161ily (dev\u011bt procent).\u00a0Nemysl\u00edme si, \u017ee tyto \u010d\u00edsla p\u0159esn\u011b reflektuj\u00ed realitu. P\u0159\u00edmo nyn\u00ed, rozpo\u010det pro hlasov\u00e9 kan\u00e1ly je jenom o tom spr\u00e1vn\u011b optimalizovat obsah pro SEO a vybran\u00e9 p\u0159\u00edsp\u011bvky. Tak\u017ee pokud tito respondenti pr\u016fzkumu p\u0159elo\u017eili ot\u00e1zku do tohoto kontextu, nen\u00ed v\u016fbec jasn\u00e9, co vlastn\u011b mysl\u00ed.\u00a0Pr\u016fzkum tak\u00e9 prozkoumal to, kdo z\u00a0nich by vytvo\u0159il obsah pro hlasov\u00e9 kan\u00e1ly. Nejv\u011bt\u0161\u00ed skupina (\u010dty\u0159icet \u010dty\u0159i procent) uvedla, \u017ee by p\u0159evedli tuhle pr\u00e1ci na agenturu (spousta nejr\u016fzn\u011bj\u0161\u00edch\u00a0 typ\u016f byla uvedena), zat\u00edmco \u010dty\u0159icet procent uvedlo, \u017ee by cht\u011bli m\u00edt pod kontrolou sv\u016fj vlastn\u00ed t\u00fdm. Zb\u00fdvaj\u00edc\u00ed mo\u017enosti byly \u201enejsem si jist\u201c a \u201epartne\u0159i vydavatele\u201c.\u00a0Pro\u010d by v\u00e1s to m\u011blo zaj\u00edmat. Specifick\u00e1 \u010d\u00edsla v\u00a0tomto pr\u016fzkumu v\u016fbec nic neznamenaj\u00ed. Na \u010dem ale z\u00e1le\u017e\u00ed, je \u00farove\u0148 z\u00e1jmu mezi mal\u00fdmi podnikateli, kte\u0159\u00ed se typicky tro\u0161ku zadrh\u00e1vaj\u00ed v\u00a0marketingov\u00e9 sofistikovanosti a adopci technologie. Nap\u0159\u00edklad trvalo spoustu let a spoustu partner\u016f, ne\u017e se placen\u00e9 vyhled\u00e1v\u00e1n\u00ed stalo \u0161iroce adoptovan\u00fdm mezi SMB. Tud\u00ed\u017e je nutn\u00e9 poznamenat, \u017ee tu nen\u00ed tak vysok\u00e9 pov\u011bdom\u00ed o hlasov\u00fdch asistentech jako o potenci\u00e1ln\u00edm marketingov\u00e9m kan\u00e1lu, stejn\u011b tak jako o potencion\u00e1ln\u00ed zadr\u017eovan\u00e9 popt\u00e1vce.                                                                                                                                                                                                                                                                                                                                                                                                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