[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/spsn-lbc.cz\/reklama-na-internetu-neni-uniku\/#Article","mainEntityOfPage":"https:\/\/spsn-lbc.cz\/reklama-na-internetu-neni-uniku\/","headline":"Reklama na internetu \u2013 nen\u00ed \u00faniku?","name":"Reklama na internetu \u2013 nen\u00ed \u00faniku?","description":"Kde se bere? Obecn\u011b je reklama velmi dynamick\u00fdm odv\u011btv\u00edm a hlavn\u011b na internetu, kde m\u00e1 mo\u017enost se c\u00edlen\u011b zam\u011b\u0159it na v\u00e1s jako konkr\u00e9tn\u00edho z\u00e1kazn\u00edka, jde o v\u00fdznamn\u00fd n\u00e1stroj propagace. Klient plat\u00ed za ka\u017edou kampa\u0148 opravdu velk\u00e9 pen\u00edze, za kter\u00e9 dost\u00e1v\u00e1 ur\u010dit\u00fd po\u010det zobrazen\u00ed na r\u016fzn\u00fdch webech. Ceny proklik\u016f na konkr\u00e9tn\u00ed reklamu se pohybuj\u00ed v \u0159\u00e1dech…","datePublished":"2025-02-28","dateModified":"2025-02-28","author":{"@type":"Person","@id":"https:\/\/spsn-lbc.cz\/author\/#Person","name":"","url":"https:\/\/spsn-lbc.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spsn-lbc.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/spsn-lbc.cz\/wp-content\/uploads\/img_a311341_w2145_t1522178209.jpg","url":"https:\/\/spsn-lbc.cz\/wp-content\/uploads\/img_a311341_w2145_t1522178209.jpg","height":0,"width":0},"url":"https:\/\/spsn-lbc.cz\/reklama-na-internetu-neni-uniku\/","wordCount":521,"articleBody":"Kde se bere?Obecn\u011b je reklama velmi dynamick\u00fdm odv\u011btv\u00edm a hlavn\u011b na internetu, kde m\u00e1 mo\u017enost se c\u00edlen\u011b zam\u011b\u0159it na v\u00e1s jako konkr\u00e9tn\u00edho z\u00e1kazn\u00edka, jde o v\u00fdznamn\u00fd n\u00e1stroj propagace. Klient plat\u00ed za ka\u017edou kampa\u0148 opravdu velk\u00e9 pen\u00edze, za kter\u00e9 dost\u00e1v\u00e1 ur\u010dit\u00fd po\u010det zobrazen\u00ed na r\u016fzn\u00fdch webech. Ceny proklik\u016f na konkr\u00e9tn\u00ed reklamu se pohybuj\u00ed v \u0159\u00e1dech jednotek korun, v sou\u010dtu jde ov\u0161em o nemal\u00e9 pen\u00edze, kter\u00e9 se samoz\u0159ejm\u011b odr\u00e1\u017e\u00ed i v cen\u011b zbo\u017e\u00ed.Nav\u00edc podstatn\u00e1 \u010d\u00e1st obchod\u016f, kter\u00e9 se samy n\u011bkde takto prezentuj\u00ed, zase recipro\u010dn\u011b nab\u00edzej\u00ed agentu\u0159e vlastn\u00ed prostor pro jin\u00e1 reklamn\u00ed sd\u011blen\u00ed, tak\u017ee je tady i velk\u00e1 prov\u00e1zanost.AdblockeryTakzvan\u00e9 blokova\u010de reklam funguj\u00ed tak, \u017ee detekuj\u00ed na ka\u017ed\u00e9 str\u00e1nce, kterou otev\u0159ete v prohl\u00ed\u017ee\u010di, reklamn\u00ed prostor a n\u00e1sledn\u011b zak\u00e1\u017ee jeho zobrazen\u00ed. V mnoha p\u0159\u00edpadech to funguje, jde ov\u0161em o dvouse\u010dnou zbra\u0148.T\u00e9m\u011b\u0159 ka\u017ed\u00fd server, jeho\u017e obsah n\u011bjak\u00fdm zp\u016fsobem konzumujete bez toho, abyste za to zaplatili, je z reklamy de facto \u017eiv. M\u016f\u017ee se proto st\u00e1t, \u017ee i on povol\u00e1 do boje podobn\u00e9 zbran\u011b a disponuje n\u00e1stroji, kter\u00e9 mu zase zp\u011btn\u011b odhal\u00ed, \u017ee m\u00e1te reklamn\u00ed plochy blokov\u00e1ny.Pokud si tak nap\u0159\u00edklad chcete p\u0159e\u010d\u00edst \u010dl\u00e1nek na n\u011bkter\u00e9m renomovan\u00e9m serveru, m\u016f\u017ee se st\u00e1t, \u017ee z n\u011bho pro v\u00e1s bude viditeln\u00fd jen perex. S od\u016fvodn\u011bn\u00edm, \u017ee pokud za jeho p\u0159e\u010dten\u00ed nechcete pomysln\u011b \u201ezaplatit\u201c zobrazenou reklamou, m\u00e1te sm\u016flu.V n\u011bkter\u00fdch p\u0159\u00edpadech lze samoz\u0159ejm\u011b \u201eo\u0161idit\u201c i to, ale ur\u010dit\u011b se v\u00e1m to nepoda\u0159\u00ed v\u0161ude.Um\u00edrn\u011bn\u00e1 cestaV sou\u010dasn\u00e9 dob\u011b se od skute\u010dn\u011b vt\u00edrav\u00e9 reklamy za\u010d\u00edn\u00e1 sp\u00ed\u0161e upou\u0161t\u011bt. Nap\u0159\u00edklad videoservery \u010dasto nam\u00edsto reklamn\u00edho spotu za\u0161lou u\u017eivateli kr\u00e1tkou anketu \u201ena dva kliky\u201c, kde m\u00e1 mo\u017enost ozna\u010dit, zda vid\u011bl v posledn\u00ed dob\u011b reklamu na konkr\u00e9tn\u00ed zna\u010dku a jak se mu l\u00edbila.Velk\u00e9 prohl\u00ed\u017ee\u010de zase zohled\u0148uj\u00ed to, \u017ee p\u0159es v\u0161echny snahy nemus\u00ed b\u00fdt pro v\u00e1s reklamn\u00ed sd\u011blen\u00ed n\u011bjak\u00fdm zp\u016fsobem relevantn\u00ed. M\u00e1te mo\u017enost ozna\u010dit ta sd\u011blen\u00ed, kter\u00e1 si u\u017e nep\u0159ejete zobrazovat a dokonce i udat d\u016fvod pro\u010d. Pom\u011brn\u011b obt\u011b\u017euj\u00edc\u00ed je toti\u017e i reklama na produkt, kter\u00fd je sice pro v\u00e1s atraktivn\u00ed, ale u\u017e ho d\u00e1vno vlastn\u00edte.O\u010dek\u00e1van\u00e1 novinkaDobrou zpr\u00e1vou je, \u017ee ty skute\u010dn\u011b vlezl\u00e9 spoty, kter\u00e9 se sna\u017e\u00ed upoutat pozornost nap\u0159\u00edklad hlasit\u00fdm zvukem, budou v budoucnu penalizov\u00e1ny. Prohl\u00ed\u017ee\u010de \u2013 i bez dopl\u0148k\u016f \u2013 budou pak reklamy od takto ned\u016fv\u011bryhodn\u00fdch zadavatel\u016f samy c\u00edlen\u011b blokovat. Ot\u00e1zkou ov\u0161em je, jak si s t\u00edm reklamn\u00ed tv\u016frci porad\u00ed a jakou cestou se rozhodnou n\u00e1sledn\u011b vydat.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama na internetu \u2013 nen\u00ed \u00faniku?","item":"https:\/\/spsn-lbc.cz\/reklama-na-internetu-neni-uniku\/#breadcrumbitem"}]}]